The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) held its quarterly business growth committee assembly this week, bringing collectively stakeholders and main entities from throughout the tourism sector to share the most recent updates on the standing of tourism exercise within the emirate. The assembly provided promising indicators of restoration for the sector, in addition to a glimpse into future tasks and plans to spice up tourism within the emirate.
The assembly included an outline of the revenues and outcomes of tourism exercise throughout the third quarter (Q3) of the yr, demonstrating the sector’s restoration trajectory after an abrupt slowdown within the second quarter (Q2) attributable to the COVID-19 pandemic. Inside Q3, Abu Dhabi achieved the best lodge occupancy charges and the third highest income per room within the area. Relative to Q2, lodge revenues noticed a rise of 46%, with a 95% improve within the variety of friends.
The restoration of the sector was additional demonstrated via an estimated 83% improve in footfall at malls throughout the emirate, and a 119% improve in airline bookings. Seating capability for all airways working in Abu Dhabi was additionally elevated by 364% throughout this era. This was attributed to the increase in home tourism exercise led by DCT Abu Dhabi via campaigns and initiatives comparable to ‘Go Secure’, ‘Unbox Wonderful’ and ‘Rediscover Abu Dhabi’.
‘Go Secure’, the area’s first complete security and hygiene certification programme, contributed to elevating client belief in ranges of well being and security throughout motels and public venues. The programme was launched throughout all of the motels within the emirate, with 93 of those motels acquiring full certification in Q3.
HE Saood Al Hosani, Appearing Undersecretary of DCT Abu Dhabi, mentioned: “Regardless of the profound disruptions attributable to restrictions to public mobility, the constructive indicators we have now seen within the third quarter of this yr are a testomony to the agility and flexibility of Abu Dhabi’s tourism business in response to the evolving market panorama. Alongside the launch of Air Arabia and WizzAir this yr, which represents a major vote of confidence in Abu Dhabi’s ongoing position as a journey hub, pioneering initiatives comparable to our Go Secure certification programme and our Rediscover Abu Dhabi marketing campaign, have efficiently resulted within the preliminary indicators of a powerful restoration. Wanting forward, tourism continues to be considered one of Abu Dhabi’s most vital drivers to financial progress, and we significantly stay up for persevering with our work with the Abu Dhabi authorities, well being authorities, our companions and wider group to construct on these achievements for a few years to come back.”
Throughout the assembly, DCT Abu Dhabi additionally shared future plans and tasks with the attending companions, together with the implementation of a cashless cost system throughout all client touchpoints throughout the sector, and the event of a devoted bus route for tourism websites, which is able to make transport throughout the emirate extra accessible, handy and reasonably priced for guests.
HE Ali Hassan Al Shaiba, Govt Director of Tourism and Advertising and marketing at DCT Abu Dhabi, mentioned: “Even throughout difficult durations, our imaginative and prescient to place Abu Dhabi as a number one tourism vacation spot stays entrance of thoughts. We’re always researching and creating new methods to make the vacation spot extra accessible, pleasant, and extraordinary, and we would like our companions to be part of this ongoing evolution. This yr has highlighted, greater than ever earlier than, the significance of innovation and collaboration in overcoming the challenges of the long run, and DCT Abu Dhabi is dedicated to making sure the artistic cycle continues throughout all levels of our work.”
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